Yulin Lai
Find My Recipe
A cooking app that helps you to cook smarter at home and waste less.
Timeline
01/2021 - 05/2021
Link
Role
UX Researcher, UX Designer(Prototyping, Usability Testing, Interface Design)
Problem Statement
Given the growing preference for home cooking to achieve affordability and a healthier lifestyle, individuals encounter challenges in choosing recipes that optimize fridge ingredients, underscoring the importance of integrating a key feature into recipe apps to improve cooking decision-making efficiency.
Research
Competitor Analysis
Research Key Takeways
People's eating pattern:
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Eating is now dictated by work and leisure activities rather than taking place at set hours of the day. People are also generally consuming more snacks and light meals, choosing when and what they eat rather than fitting in with others.
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There has been a general global trend over the last couple of decades towards less structured meal occasions, resulting from such factors as busy lifestyles, more unconventional working hours, a rise in single households and an increase in the number of working women.
Cooking:
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It is well documented that factors such as longer working hours, more working women and smaller households mean that consumers are increasingly turning to meal options that are quicker and easier to prepare, such as ready meals, cooking aids and takeaway meals.
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It can be assumed that the increasing number of consumers who are on special diets (whether by choice or due to food intolerances) are also more likely to cook at home, as this gives them more control over what goes into their meals.
User Persona
User Journey Map (current)
Style Guide
User test feedback (for rough prototype)
Title in each page is clear.
The whole process has been pretty smooth
The font for the "Recommended" tab is too small to read
Type in box search!!!(could add it in)
(...)could be “see more”
The ingredient part looks like a rating
The ingredients can be in pictures instead of text