Yulin Lai
Aperture Foundation Internship
Aperture is a nonprofit organization that connects audiences through photography—in print, in person, and online.
My job is to enhance user experience of Aperture's website to build a better digital presence which helps with branding and connecting the audiences
Timeline
01/2024 - Present
Link
Role
Digital Design Work Scholar (UI/UX Design, Social Media Content)
Project Overview
Aperture is a nonprofit publisher renowned for its high-quality photography magazines. To reach out to more audience and better implement its mission of connecting the photo community, Aperture is currently optimizing and transforming its digital presence. Additionally, we are synchronizing our digital assets to ensure they align stylistically with our magazine, thereby maintaining our commitment to excellence across all platforms.
<< Before
After>>
Aperture Education Redesign
Starting from restructuring the website's information architecture, I was responsible for redesigning high-fidelity user interface mockup for the Aperture Education program, aiming for a significant increase in online platform interactions and curriculum engagement.
Contributions
01 Designed and optimized 20+ web pages from the Aperture website, including Press Room page, newsletter signup page, etc.
02 Led the UX design process of Aperture Education, a branch of the Aperture programs dedicated to promoting photography education. Responsible for building Hi-Fi/Low-Fi prototypes, wireframes, and information architectural of the entire program.
03 Participated in the development of digital assets for various Aperture subbrands and initiatives, such as Aperture Conversations and Aperture Bookclub.
04 Created social media assets, such as video reels, for promoting Aperture programs.